Saturday, March 15, 2014

Logo Evolution of Apple brands

An Apple’s logo is a recognition tool for the public to link their services or products to the company. It is part of a company’s branding. Without such branding, we will be not able to differentiate between other companies.

In this post I will write a about evolution of Apple brand. As we know that Apple brand is well-known brand that famous worldwide. Today it’s produced an electronic device like notebooks, smart phones, and etc.


The first Apple logo was created in 1976, where it features the famous scene of how Sir Isaac Newton discovered gravity – sitting beneath an apple tree. In the same year, the logo was switched to one of a shape of an apple with rainbow stripes. It was then further simplified into a silhouetted apple image consisting of only black. Since the year 2000, the apple logo has been recognized as a monochrome apple.




Current Logo

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